Sheffield · London · Paris

Your work is already good.

I make it easier to see.

For clients to choose you.


Secret Sheffield — city guide app case study
Secret Spot: Sheffield — a city guide concept designed to make local discovery simple and enjoyable.

Selected work

Web design

for garden designers, independent artists, and creative studios

View case studies

What I do

Work with more than one angle

Some work is strong, but not immediately understood. I change how it’s seen.

I work closely with you to decide what appears first, what holds attention, and what can be removed. I organise structure, refine hierarchy, and edit images so the work reads clearly and quickly.

  • Clarifying what is seen first
  • Restructuring pages so projects read instantly
  • Editing content and images to remove friction
  • Making the site feel coherent, not assembled

How I work

Most websites are judged in seconds. What matters is what people see first, what they understand quickly, and what makes them keep reading. I help you get that right.

01

First conversation

We start with a call. I ask direct questions, challenge anything unclear, and help you focus on what actually needs to be seen first.

02

Shape and structure

You send copy, images, and whatever you have. I sort it, remove what weakens the message, and structure everything so people move through it easily.

03

Refine and launch

We review together and make the final decisions. I suggest what to adjust, tighten, or cut so the site feels clear fast and is ready to go live.

You can read more about my background and process on the About page .

Contact

Ready to make the site work harder?

Send what you have. I’ll show you what’s working, what’s not, and how to improve it.

Who I've worked with

Paris → London → Sheffield. First through photography in Elle, Cosmopolitan, Libération, Madame Figaro, Vanity Fair. Campaigns for creative agencies. Now digital design for studios who make real work.

BETC · Paris
Young & Rubicam · Paris
DDB · Paris
Eurostar Magazine
Elle · FR
Cosmopolitan · UK / FR
Libération · FR
Madame Figaro · FR
Saatchi & Saatchi · FR
Catriona Rowbotham
Vanity Fair · UK

Editorial, advertising & digital commissions

hello@lbylian.com

Made-to-measure websites for garden designers, artists and creative studios, with selected garden photography.

L by Lian is a Sheffield-based studio working across web design, image curation, and selected photographic commissions.

Web design projects available year-round. Photography commissions by enquiry.

© L by Lian · Sheffield, UK
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Design & photography by L by Lian.