1. Introduction

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and related services (together, the “Services”). We comply with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

2. Data Controller

L by Lian, Sheffield, United Kingdom.

Contact: hello@lbylian.com

3. Data We Collect

• Identity & Contact Data: name, email, phone (if provided via forms or email).
• Usage Data: pages viewed, time on page, links clicked, referring URL, approximate location (via IP), device/browser info.
• Transaction Data: products purchased, purchase date/time, currency, totals (payment card details are processed by our payment providers; we do not store full card numbers).
• Communications: messages sent via contact forms, email, or social media.
• Cookies: small files stored on your device to remember preferences, enable analytics, and improve performance.

4. How We Use Your Data

• Provide and operate the Services.
• Process orders, payments, and deliver purchases.
• Respond to enquiries and provide customer support.
• Improve site performance, content, and user experience.
• Send service messages and (with consent) optional newsletters or updates.
• Prevent fraud, enforce our Terms, and comply with legal obligations.

5. Lawful Bases (UK GDPR)

• Contract: to provide Services you request.
• Legitimate Interests: to improve and secure our Services, prevent fraud, and understand aggregated usage.
• Consent: for optional marketing emails and non-essential cookies (you may withdraw at any time).
• Legal Obligation: to maintain records for tax and accounting.

6. Cookies

We use essential cookies (for basic site functionality) and, with your consent, analytics/marketing cookies. Most browsers let you manage cookies via settings.

7. Analytics & Marketing

We may use privacy-friendly analytics to measure traffic and improve the site. Marketing emails are sent only with your consent, and each message includes an unsubscribe option.

8. Payments

Payments are processed by third-party providers such as Stripe or PayPal. We do not store full card numbers. Your use of those processors is subject to their own terms and privacy notices.

9. Data Retention

We keep personal data only as long as necessary for the purposes described above, including to meet legal, accounting, or reporting requirements. Retention periods vary by data type and context.

10. Sharing & International Transfers

We share data with trusted service providers (e.g., hosting, analytics, payment processors) who process data on our behalf. If data is transferred outside the UK, we rely on appropriate safeguards such as adequacy regulations or Standard Contractual Clauses.

11. Your Rights

Under UK GDPR you have the right to request access, rectification, erasure, restriction, portability, and to object to certain processing. Where processing is based on consent, you may withdraw it at any time.

To exercise rights, contact hello@lbylian.com. You also have the right to complain to the UK Information Commissioner’s Office (ICO).

12. Children’s Data

Our Services are not intended for children under 16 and we do not knowingly collect personal data from children.

13. Security

We use reasonable administrative, technical, and physical safeguards to protect personal data. No method of transmission or storage is completely secure; you use the Services at your own risk.

14. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their content or privacy practices. Please review their policies.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the latest version. Material changes will be communicated where required by law.

16. Contact

Email: hello@lbylian.com